Friday, October 05, 2012

Cool idea

I've always been a big fan of Uniqlo but my recent trip to Japan has convinced me they really are streets ahead when it comes to retail.

Their range of products, outstanding colour coded merchandising and innovative brand collaborations are second to none.

Although it was stinking hot while I was there most Japanese fashion outlets had just launched their winter collections.

Uniqlo's was centred around a number of brilliant super light brightly coloured puffy down jackets.

Yet as good as Uniqlo are I bet they wish they'd come up with this gorgeous experiential idea from Canada Goose.

It's essentially a frozen goods delivery truck rebranded as a mobile puffy jacket test zone.

Clever huh?

Hat tip to Lauren who posted the pic to her Facebook.