Accidents on Pinterest
And when I say brutal I do mean brutal.
Their aim is to reduce death and serious injury on our roads. So the approach is generally justified.
Now they've taken a very innovative approach - Pinterest.
They've set up a Pinterest account where the boards focus on all the elements involved in planning a funeral.
This includes things like catering, choosing a coffin, ideas for eulogies and more.
Very clever and very unlike your typical Pinterest account.
Be interesting to see how it works for them given their target market for the campaign is young males and Pinterest is generally used by women.
Fingers crossed it does work though as I think it's a great idea.