Monday, September 17, 2012

Lack of feeling

Over in the US Toyota has just announced that it has a new tagline for next year.

Let's go places.

Yep. That's it.

You're probably wondering who came up with it.

Well even though it is verging on underwhelming those three words are the result of a lot of expensive people at several agencies.

Yet that's right. Several.

Agencies involved include Saatchi, Dentsu, Conill, Burrell, Intertrend and a research company.

Bet it didn't take that many agencies to come up with one of the greatest taglines of all time.

Oh what a feeling.