Tuesday, August 14, 2012

More and more advertising

Statistics released this week show the Australian online ad market has broken the $3 billion mark.

That's a figure unimaginable just a couple of years ago.

It's even more surprising given that digital was supposed to make advertising less and less attractive to marketers.

Although given how bad most banner ads are I suspect what it's actually done is make advertising less and less attractive.

Actually make that downright bad.