The future of identity

I'm a big fan of the STW Group's Nextness blog.

It's so good it makes me wish I was an STW wage slave so I could write for it.

Someone who has written for it is my friend Simon Bloomfield who's a CD at Ogilvy in Sydney.

His piece on digital identities is a very interesting read.

My digital identity as Brand DNA and/or Stan Lee has definitely helped raise my profile outside of the cloistered environs of the Creative Dept.

I'm pleased to say that Simon's piece is so good it's now up for some sort of Nextness prize.

Click here to go check it out.

Trust me it's well worth it!