Let's kill off agency blogs
An agency I used to work at is currently advertising for digital savvy Creatives who get social media.
Last time I looked blogs were considered social media.
So the fact their agency blog has been gathering dust for several months may be why they're hiring.
Although I doubt it.
Anyway it's not the only agency blog that's gathering dust.
There are loads of them.
Many of them probably started by well intentioned Planners.
But let's be honest - those people have probably got too much work to do to worry about updating a blog.
So how 'bout we issue an agency blog moratorium and kill them all off.
Yes all of them.
Because even those that have been updated within the last month generally only feature the agency plugging their work.
Except of course for W&K London whose blog is always up to date and well worth a visit.
Last time I looked blogs were considered social media.
So the fact their agency blog has been gathering dust for several months may be why they're hiring.
Although I doubt it.
Anyway it's not the only agency blog that's gathering dust.
There are loads of them.
Many of them probably started by well intentioned Planners.
But let's be honest - those people have probably got too much work to do to worry about updating a blog.
So how 'bout we issue an agency blog moratorium and kill them all off.
Yes all of them.
Because even those that have been updated within the last month generally only feature the agency plugging their work.
Except of course for W&K London whose blog is always up to date and well worth a visit.



6 Comments:
So what you're really saying is 'Let's kill off crap agency blogs which aren't updated?'
A slightly less catchy and linkable headline, but one I'd agree with for all businesses. A well produced blog can be incredibly valuable for a business, but a bad one will have the inverse effect.
what about Nextness? it's brilliant.
Nextness is tops. But it's not really an agency blog. Or is it?
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Great tips, thank you for sharing. Social Media for corporation is like meeting an interesting person at the bus stop. How do you start the conversation? Say Hello.
It's not about just posting content is about connecting with your fans and speaking their language. Thank you.
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