Monday, July 30, 2012

Every little helps

Love me a bit of industry cheekiness and this is a great example.

Wieden & Kennedy London has just won Tesco. To help them celebrate Saatchi & Saatchi sent them a picnic hamper.

Inside the hamper was a selection of goods from rival supermarket ASDA.

Plus a note using the ASDA tagline of Every little helps.