Friday, June 15, 2012

VW knows what's ahead

Gorgeous print piece for VW by their longstanding UK agency DDB.

It's for the Front Assist feature.

I'm not exactly sure what that is but have a pretty good idea based on the benefit brought beautifully to life in the ad.

I can't imagine how Ford or one of the other car companies would have advertised this feature.

But I'm pretty sure it would have involved a bloody huge picture of a car.

And probably a silver one at that.