VW knows what's ahead

Gorgeous print piece for VW by their longstanding UK agency DDB.

It's for the Front Assist feature.

I'm not exactly sure what that is but have a pretty good idea based on the benefit brought beautifully to life in the ad.

I can't imagine how Ford or one of the other car companies would have advertised this feature.

But I'm pretty sure it would have involved a bloody huge picture of a car.

And probably a silver one at that.