Vale the Campaign Palace

Very sad news today with the announcement that Australia's greatest agency brand is no more.

Owners WPP will roll the Campaign Palace into JWT.

Wow! What a turnaround.

When I was part of a newly formed direct/digital arm at JWT in the 90's our mission was to become the Campaign Palace of direct and digital.

The list of great names who were part of the Palace legacy is lengthy and highly awarded.

And the Ants Pants ad will live long after the agency has gone. Voted Australia's best ad of the last 20 years at the ATV Awards.

Wonder if some young ad blogger will be writing a blurb like this 10 years from now with the recent announcement that WPP has bought AKQA?