Psychedelic 7-UP

I've been bingeing on back to back Mad Men season five this week.

After seeing Roger take an LSD trip and The Don listen to Tomorrow Never Knows I appreciate these 7-UP posters so much more.

The generation gap back in the sixties wasn't a gap at all. It was a gulf.

Don didn't get the Beatles.

And I very much doubt he'd have approved any of these ads.

Which makes me wonder if the likes of Bernbach and Ogilvy had the same problems.