Tuesday, June 12, 2012

Monetizing status updates

Despite making squillions from advertising Facebook is now charging brands for status updates.

Actually it's not quite that straightforward.

Facebook is somehow limiting the number of people of people who see the updates of brands.

And that number as a percentage is pretty low.

In fact a brands status updates only reach around 10% of their fans.

Personally I think this is bloody outrageous.

Yes I think brands should be paying for status updates. No issues there.

My problem is Facebook is preventing brand updates from reaching 90% of followers.

Stinks of opportunism if you ask me.