Monetizing status updates
Actually it's not quite that straightforward.
Facebook is somehow limiting the number of people of people who see the updates of brands.
And that number as a percentage is pretty low.
In fact a brands status updates only reach around 10% of their fans.
Personally I think this is bloody outrageous.
Yes I think brands should be paying for status updates. No issues there.
My problem is Facebook is preventing brand updates from reaching 90% of followers.
Stinks of opportunism if you ask me.
posted by Stan Lee at 4:00 am
2 Comments:
Erm, Facebook has never 'blocked' status updates.
It uses a proprietary algorithm called 'Edge Rank' to try to highlight the most relevant friend updates as well as brands, meaning that if you haven't interacted with a brand page in a set amount of time, you don't see what they're doing, because it's likely to be irrelevant.
Not a bad thing, even as someone who markets companies via Facebook pages.
One man's proprietary algorithm is another man's restricted viewing.
As for interactng with a brand page, why would someone interact when they never see any status updates to make them interact.
And surely reading a status update is an interection. Just an unmeasureable one.
Post a Comment
<< Home