Great photo or great opportunity?

Yes. I know what you're thinking.

"I saw those dog pics on Facebook the other day."

And so too did I.

They're by a dog loving photographer called Seth Casteel.

Since Seth posted the pics they've gone viral.

And is it any wonder. They're brilliant.

But they were never ever intended for ads.

Obviously someone at Y&R in Sao Paulo saw them as an opportunity.

But seriously if they turn up at an award show I will not be happy.