Did you really like that?

The Like button has become so ubiquitous on the web that liking has become something we do without thinking.

But do we like because we like?

Or do we like because we want to share?

Either way we like way more stuff than we probably need to.

Writer Robin Sloan has challenged our love of the Like with a lovely iPhone app essay.

Yes app essay.

It's hard to explain. And even if I tried it wouldn't do it justice.

But suffice to say for me Sloan's idea is truly innovative.

And utterly charming to boot!

Click here to find out more. Trust me it is so worth it.