The Champ and his Vuitton bag

Latest instalment in the Louis Vuitton icon series stars the legendary Muhammed Ali.

It's always good to see a personal hero of mine showcased.

Although I have to confess that if the person who sent me this ad hadn't told me it was Ali I probably wouldn't have recognised him.

He does look in damn good physical shape though.

Most interesting to me is the little fella.

That's Ali's grandson and he totally dominates the ad.

Which is kinda weird considering Ali is supposed to be the star.

Much as I love this campaign I doubt very much that it will convince me to hand over more than $1,500 for that bag.

I bet a lot of people will though!