Use words carefully

Saddened to learn of the passing of Maurice Sendak.

Believe it or not his brilliant book Where The Wild Things Are was a big influence on my copywriting career.

Why?

Well they say a picture is worth a 1,000 words. And Sendak's book proved that beyond doubt.

Wild Things has page after page without any words.

Just great imagery.

Amazing imagery.

Eye opening imagery.

Stay with you a lifetime imagery.

Yet as good as the images are the book still needs words.

It just uses them very sparingly.

And that's something I've spent my whole career trying to do.

It ain't always easy. But it's definitely worth doing.

I'd like to say RIP but I know that  Maurice Sendack won't be resting.

He'll be spending eternity in the place where the wild things are.