Turning wine into beer
If your eyes are anything like mine I suggest you click the label below to enlarge it.
Bottles we put on display in liquor outlets and anyone who took a bottle to the cash register was rewarded with $5 off the price of a dozen DBs.
The campaign bumped up sales by 350% in just a week.
Cheers to that!
And cheers to the crew from Colenso BBDO who were behind the idea.