Now that's a campaign

So nice to come across a campaign that is actually a campaign.

Confused?

Well you shouldn't be.

 A campaign should basically be a single idea expressed in different ways.

Not the same idea repeated multiple times.

If you still don't get what I mean just be patient as Cannes is almost upon us.

And at Cannes they hand out award after award to campaigns that are essentially one idea repeated three times.

This lovely campaign comes from Leo Burnett in Toronto.

Personally I don't think the plant ad is as strong as the other two.

But it is a damn fine (and real) campaign none the less.