Monday, May 21, 2012

Fiat or Volkswagen?

I love a bit of ambush marketing and it doesn't get much cheekier than this.

The people from Fiat in Sweden discovered the Google Streetview camera car was in the vicinity of the head office of Volkwagen.

So they quickly organised a staff member to drive an instantly identifiable bright red Fiat 500 and park it out front of Volkswagen.

And now (and for the next year) whenever anyone searches Volkswagen HQ or the street address on Google Streetview they'll see that little red Fiat Bambino parked out front.

Bella bella!

3 Comments:

Blogger Chris Pickering said...

That has got to be the funniest piece of gorilla marketing of 2012. Not only does the 500 supermini look cooler than anything VW make, it shows Fiat to have an sense of humour. Have VW made a response yet?

2:21 am  
Blogger Chris Pickering said...

That has got to be the funniest piece of gorilla marketing of 2012. Not only does the 500 supermini look cooler than anything VW make, it shows Fiat to have an sense of humour. Have VW made a response yet?

2:21 am  
Blogger mahesh said...

i like this picture it was looking so beautiful to as... That Classic is BEAUTIFUL!!! Makes me wonder what happened to modern design...Fiat

7:00 pm  

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