Monday, May 21, 2012

Fiat or Volkswagen?

I love a bit of ambush marketing and it doesn't get much cheekier than this.

The people from Fiat in Sweden discovered the Google Streetview camera car was in the vicinity of the head office of Volkwagen.

So they quickly organised a staff member to drive an instantly identifiable bright red Fiat 500 and park it out front of Volkswagen.

And now (and for the next year) whenever anyone searches Volkswagen HQ or the street address on Google Streetview they'll see that little red Fiat Bambino parked out front.

Bella bella!