Thursday, April 26, 2012

Ted Horton said...

For a lot of the younger people in Aussie adland Ted Horton is seen as “the old bloke who makes those appalling supermarkets ads.”

Which goes to show that we are obviously not educating our aspiring creatives very well in the history of our industry.

When I was a youngster hawking around my homemade folio everyone I showed it to spoke with great reverence about Ted.

This was mostly because like me he had come late to his highly awarded adland career.

So as you can imagine I listened with great intent when he took our class at the now sadly defunct Copyschool.

That was 20 years ago. Doesn’t seem like it but it was.

And to this day I still quote on a regular basis the very first thing that Ted said to our class;

“This business is easy. You simply take the proposition and find a more interesting way of saying it.”

Of course it’s generally a damn sight harder than Ted made it sound. But it is true.

And if you don’t agree then you’re obviously over thinking it. A lot!


Anonymous Anonymous said...

doesn't excuse those god awful coles ads though!

11:55 AM  
Blogger Metamorfosis said...

Pelatihan SDM is a network marketing and training information or training an employee who has worked with many consulting firms and training institutions.
pendidikan dan pelatihan sdm, pelatihan akuntansi, sales marketing, manajemen bisnis, administrasi kantor, lembaga training motivasi, pelatihan sumber daya manusia, training manajemen, training sdm, informasi training, pusat pelatihan, pelatihan rumah sakit, training provider jakarta, training jakarta, training consultant jakarta, training center,

2:33 PM  

Post a Comment

<< Home