The rise of Facebook advertising

The largest publisher of online advertising in Australia isn't a media company.

Well not in the traditional sense.

It's Facebook.

And Facebook currently accounts for almost one out of every four display ad impressions.

That's an astonishing figure.

Especially when you consider that as recently as five years ago most people hadn't even heard of Facebook.

Weird thing is I don't think I've ever clicked on an ad on Facebook.

Have you?