Wednesday, March 07, 2012

The future looks bright


This graph is taken from the recently published SODA Report on digital marketing outlook.

It shows quite clearly that writers and content creators are more in demand than ever in the digital economy.

Obviously the graph is a bit on the hard to read side so click it if you want to enlarge it.

Interestingly the development of online advertising sits at the bottom of the graph.

Which is great. I reckon.

Because I'd much rather be creating content than doing crappy old banner ads.

Fingers crossed clients keep thinking this way too!