Advertising vs Poetry

Scottish artist Robert Montgomery is one of those people who likes to sneak out in the middle of the night and have fun with advertising billboards.

Unlike most of those sort of people who doesn't alter or deface billboard. He takes them over.

With poetry.

I quite like the example above.

Although it does break the six words or less headline rule for good billboards.

He currently has an exhibition in the UK. You can read about it here.