Still just doing it

As anyone who knows me well will tell you, I've never purchased anything by Nike.

It's a personal thing. Although I've always been a big fan of their advertising.


The new Nike UK campaign for the London Olympics is a beauty.

Just simple photography and headlines courtesy of the talent.

How easy is that!?

Not very if truth be told.

Although having Adam Hinton behind the camera must certainly help.



Lovely work by W&K London.

Here's hoping the Brit athletes can live up to the poster lines.