Picturing an idea
Milton Glaser's "I ♥ NY" logo is up there with Coke and McDonalds as one of the most iconic visual devices of all time.
And all three date from a time when there were no computers or design software.
This is the original sketch for Glaser's idea.
Doesn't look like much does it?
But sometimes you just have to suspend your normal way of seeing and try to imagine.
Failing that I guess you simply have to trust that creative people know what they're doing.
Which ain't easy. As any client will testify.
But sometimes as this design classic shows it pays off.