Is this a Lovemark?

I reckon this idiot is taking the Lovemarks idea just a step too far.
Not sure the people at Louis Vuitton would be that pleased about it either.
But it definitely poses a question I've pondered for years:
How do luxury brands maintain their luxury status when they're so often worn by people without an ounce of taste or style?



17 Comments:
This might help explain things for you: http://en.wikipedia.org/wiki/Bogan#Use_in_Marketing
Simple in the case of LV - they target *extremely rich* people without an ounce of taste and style. Of whom there are many.
I think you could be onto something they're John.
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