Just plain weird

There have been more than enough scout leader/little boy stories doing the rounds for years on end.

So why oh would would the scouts in America feel this ad wouldn't get looked at in the same light?

I know the idea's all about getting the molly coddled youth of today to experience and learn from "wild men" but this is ridiculous.

A good idea gone incredibly wrong.

Well I think so anyway.

You of course may see it differently.

Either way it's a seriously creepy ad.

And definitely not the sort of image I'd associate with the wholesome outdoorsy boy scout movement.