Endless possibilities apparently

I know it's easy to take pot shots at logos but sometimes it's just too hard not to.

The 2012 London Olympics is a great case in point.

Still possibly the worst logo I've ever seen.

Now the USA (or Brand USA as I believe they like to be known) has a new logo.

It was created by The Brand Union.

Obviously it's not in the same league of silliness as the London Olympics logo but it still leaves a lot to be desired.

In fact when you put it up against the iconic star spangled banner it just looks sad and wishy washy.

According to their press release Brand Union reckon this logo “captures the spirit of the United States: Authentic. Optimistic. Unexpected. Inclusive. Endless Possibilities."

I reckon they're kidding themselves.

What about you?