Wednesday, November 23, 2011

Content vs SEO


Do a Google search for Qantas and this blog appears on the first page of results.

Why?

Actually I don't know why. But I suspect it's because the stuff I put on this blog is worth wasting your time on.

Good content if you will.

And good content is what people want.

Perhaps if brands spent more time on content they'd spend less time worrying about SEO.