Angry Birds and agencies

I read a great piece a few months ago that posed the question of whether or not an idea like Instagram or Angry Birds could have come out of an agency.

For the first couple of paragraphs I was shaking my head in disagreement. But by the end my mind was kicking into overdrive.

So I used the piece as the starting point for my most recent column for Marketing Magazine.

Click here to go take a look. I'd love to here your opinion so feel free to leave a comment.