Where's the eleven?
For a couple of weeks now I've been walking past this poster in the window of my local 7/11.
And every time I see it it bugs me.
No idea why. It just does.
Then this afternoon I realised what it was that was bugging me.
The missed opportunity.
Look at the headline - 11 flavours in 11 weeks.
Now why oh why didn't somebody think about using 2 slurpees in the ad to create a visual representation of the number 11?
Kind of obvious once you think about it.
Don't you think?