Where's the eleven?
For a couple of weeks now I've been walking past this poster in the window of my local 7/11.
And every time I see it it bugs me.
No idea why. It just does.
Then this afternoon I realised what it was that was bugging me.
The missed opportunity.
Look at the headline - 11 flavours in 11 weeks.
Now why oh why didn't somebody think about using 2 slurpees in the ad to create a visual representation of the number 11?
Kind of obvious once you think about it.
Don't you think?
posted by Stan Lee at 3:43 AM
5 Comments:
Would that really read? I think that'd look awkward. I'd rather just see the 11 slurpees...
As long as they kept the headline it would. Might not be obvious, but people would smile one they'd spotted it.
Well that's what I think anyway!
I think 7 flavours in 11 weeks is better - 7/11 geddit?
Once you get past 7 flavours of Slurpee the rest can't be that great anyway.
There's an 11 there already! Just look in the white-space...
The creative teams have to pump one of these 'ideas' out every ten minutes, can't expect greatness.
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