When is a story a non-story?
A headline in today's AdAge newsletter caught my eye:
"Hey, Advertisers: New York Has a Bridge to Sell You".
It's a tad misleading if truth be told.
In essence it's an article about the selling of ad space on the boom gates of a couple of bridges in New York state.
No not New York. New York state.
See what I mean about misleading.
I seriously doubt anyone gives a shit about ads on toll gates on bridges in the countryside.
But hey what would I know?
I'm just an over opinionated copywriter with a blog not an esteemed industry publication.
Anyway what really cracked me up about the article was the amount of hyperbole in it.
Here's a couple of choice quotes:
"This is so 'in your face' advertising we couldn't pass it up. It's brilliant."
"Using every resource to be innovative and work with the business community just makes sense."
"I just think it's terrific advertising to have an ad come down right in front of you, even if it's just for three to five seconds."
Seriously even a crappy hard up for a story current affair show wouldn't run a story like this.
And with all the change our industry has been going through of late why oh why would AdAge?
posted by Stan Lee at 3:45 am
1 Comments:
Wow. Marketing has moved so far from the straightforward, billboard-style advertising of a couple of decades ago. It is interesting that the article made such a big deal over an opportunity for marketing that is quite frankly, out of date. Marketing is no longer a one-way message from producer to consumer. Rather marketing occurs in very murky ways, entering right into the lives of consumers. Someone driving through NY State, listening to the radio, while probably talking on their blackberry or iphone, is already so immersed in marketing that they may not even notice these ads.
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