Missed opportunity
Spotted this banner ad on The Age homepage yesterday.
Bit of a missed opportunity don't you think?
It can't be cheap to sponsor the Rugby World Cup.
But surely they must have had some money left over to pay for a decent ad.
I mean really. A pic of the car on the pitch with a rugby ball in front of it.
Is that the best they could do?
posted by Stan Lee at 4:22 am
4 Comments:
Don't know if you saw the Brancott Estate wine ads? The frequency was huge and it's like they spent their entire marketing budget on RWC sponsorship when to capitalise they should've/could've had several different ads instead of boring us all to death....
Here's my tweet from last nite during the Oz v NZ game:
@BrandDNA No matter how many times they run that Brancott Estate ad during the #rwc2011 it never gets any better.
If the ad was animated, and the car drove forward and kicked the ball it would be AWESOME.
Sadly it's a static banner Ben.
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