Speed to market
One of the frustrations of working with big clients is that they always want you to turn things around faster.
Yet so much of the time burned up on a project can be down to going backwards and forwards over seemingly inconsequential details.
I think it's one of the reasons creative people get involved with doing scam ads.
This exquisite video of an empty New York last weekend was filmed edited and posted to the web within a week.
Which is astonishing.
It was created by Buffalo Picture House.
I bet if they were tasked with doing the same project for a client it would have taken them at least a month. Possibly three.
But hey. What would I know?