Speed to market
One of the frustrations of working with big clients is that they always want you to turn things around faster.
Yet so much of the time burned up on a project can be down to going backwards and forwards over seemingly inconsequential details.
I think it's one of the reasons creative people get involved with doing scam ads.
This exquisite video of an empty New York last weekend was filmed edited and posted to the web within a week.
Which is astonishing.
It was created by Buffalo Picture House.
I bet if they were tasked with doing the same project for a client it would have taken them at least a month. Possibly three.
But hey. What would I know?
posted by Stan Lee at 3:52 am
6 Comments:
The comments about endless back and forth over minor details reminds me of the Ogilvy mythical housewife quote - "I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond"
Classic!
what a lovely video
Agreed! An amazing video..
During the Qld floods I had to write copy for 4 different clients (saying pretty much the same thing, "we care and we're here to help you"), in a day and a half. It was "urgent" that everything had to be completed on that day. It took over a month of legal and compliance ping pong for any of the ads to see the light of day. Needless to say, the finished ads' messages were diluted to the point of meaninglessness.
Thank you for your testimony Glenn. The case rests.
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