Making a spectacle
This has to be the nicest ambient/guerrilla stunt idea I've seen in ages.
For a spectacle brand of all things!
Warby Parker looks to me to be a pretty hip brand. So this idea suits them to a tee.
During NY Fashion Week a group of hot young Warby Parker wearing models made themselves comfortable at the reading tables in the NY Public Library.
Then they all pulled out a book and sat reading for a while.
As you can see in the pic all the book dust jackets were a pale blue colour.
And each one carried the style name of the glasses the model was wearing as the title of the book.
Pretty cute huh?