That pic above is a screen grab of a new website for New York agency Darling.
Yep. A name and a search field.
That type of minimalism has worked for Google for years.
But they're a search engine. Not an agency.
Having said that I kinda like it.
I typed in folio and it took me straight to a selection of their work.
Click here to go take a look.
Love to hear what you think of this very brave website.