Agency minimalism

That pic above is a screen grab of a new website for New York agency Darling.
Yep. A name and a search field.
That's it.
That type of minimalism has worked for Google for years.
But they're a search engine. Not an agency.
Having said that I kinda like it.
I typed in folio and it took me straight to a selection of their work.
Click here to go take a look.
Love to hear what you think of this very brave website.



1 Comments:
I love it! It reminds me of the tippex youtube hit, mostly in terms of the quality of the links generated from search terms (the comedy ones rather than the serious agency related ones!)
Post a Comment
<< Home