Ice cold beer
Cider sales in Australia are at an all time high.
This has been driven by a "cider on ice" advertising push.
Now the Japanese have decided to do the same with beer.
More specifically Kirin Ice+Beer.
I've often put ice in my beer on holiday in places like Vietnam and Bali.
But this is because it's so damn hot there the beer goes warm real quick.
Why anyone would fall for an ad campaign to put ice in their beer is anyone's guess.
But you can't blame those crazy Japanese for trying!