A century of Bernbach

It was the 100th birthday of the single most important figure in the history of advertising on the weekend.

I'm talking of course about Mr Bill Bernbach.

He gave our industry the creative team.

He gave the world Volkswagen, Avis and Levy's bread.

And of course the agency he founded - DDB.

To celebrate what would've been his century I'll leave with this seemingly simple yet incredibly accurate quote.

"An idea can turn to dust or magic, depending on the talent that rubs against it."

Happy birthday Bill!