Wisdom of Hegarty

This quote and hundreds more pearls of wisdom can be found in John Hegarty's recently published book.
I've read it and it's a damn good read.
Click here to get yourself a copy.
The weird and wonderful world of brands and communication

2 Comments:
The website for the book's great too. Sadly I can't remember the url!
Damn good read indeed. I wrote a blurb about it recently. I would even put it up there with 'Confessions of an Ad Man' and 'Hey, Whipple'. Either way, it's a book every ad (wo)man should read.
This was another great piece of advice I found -
"You'd be surprised how many companies are afraid of the future, even though that's where success lies."
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