Social and success

In the late 90's I set up a Geocities site.

One of the things I loved about Geocities (apart from its DIY ethic) was the strong sense of community.

Which I suspect is why I've always felt that commuty and bringing like minded people together was the key to success on the internet.

Of course this sort of thinking is commonplace now. It even has a name - social media.

So as you can imagine that Clay Shirky quote really got me nodding in agreement.

And it goes a long way to explaining why getting into social media is so important for Google.

Whether or not Google+ is a Facebook killer remains to be seen. But I'll definitely be watching it closely.