Happy accident

Unlucky or badly placed adverts can be found all over the internet.

Nobody ever sets out to create them.

Not the creatives. Nor the media agency.

It's just bad luck.

The makers of GreyAway however hit the jackpot with their ad on the website of Norwegian news site Dagbladet.

Look at the pic closely and it's almost impossible to imagine the juxtaposition of the ad and the news story is anything but intentional.

But it isn't.

Bit of a shame really...