Tuesday, June 28, 2011

Skittles brand book


If there's one thing about the ad biz that bugs me it's brand books.

These things are generally created by branding agencies.

And branding agencies don't do ads. They do branding.


Anyway. This Skittles brand book is pretty damn cool.

I've cherry picked a couple of my favourite pages to share with you.

You can see the whole thing here.


Now this may or may not be the real deal.

But it certainly reflects Skittle brand values as far as I can see.