Monday, June 13, 2011

Ignore change


I've had a fantastic young art director working freelance in my team for the last few weeks.

On Friday I marked up a couple of changes to one of her layouts.

I had a change of heart about one of the layouts so I marked it with a stet.

She had no idea what this meant.

Is this because she is quite young?

Is it because they don't teach classic printer's terms at college?

Or is it because digital and electronic annotations are making markups on layouts redundant?

Probably a combination of all three I suspect.

Click here if you have no idea what I'm talking about.