I blame Charles Saatchi

I often meet other parents who seem to me to be overly obsessed with hygiene and general cleanliness when it comes to their children.

I wonder if this is a modern condition?

Obviously my parents used to nag my sister and I to wash our hands etc.

But they were a long way from the obsessive parents of today.

Given most of the parents I know are of a similar age to me I wonder if Charles Saatchi's famous "A fly lands" poster is to blame.

It was a common sight in medical clinics in the 70's.

And given how young and impressionable us kids were back then this poster would have definitely been responsible for giving us a few sleepness nights.

Bloody Saatchi!