I had dinner the other day at the recently opened Olsen Art Hotel.
As you can imagine artworks by artist John Olsen feature prominently in all main areas of the hotel.
This gives the hotel a strong point of difference.
Which is what branding is all about.
And in a me-too business like hotels branding is all important.
As is service obviously.
Recently the Morgans hotel group introduced a lovely branding idea.
A free downloadable soundtrack for your stay.
You access it via the QR code on the very cool key card they give you on check-in.
Pretty nice don't you think?