Fosters doing a Bud
Fosters in the UK has just announced that they've snared Vic Reeves and Bob Mortimer for an online comedy series.
This follows on from Fosters recent collaboration with Steve Coogan which also ran online.
Seems like a lifetime ago that Budweiser launched an online entertainment site that fared so badly it was closed down not long after it was launched.
Mind you back then YouTube was relatively new and online video was something that downloaded very slowly and chewed up a huge chunk of your monthly internet allowance.
Obviously Budweiser were victims of their own vision.
Which is a bit sad really.
Guess it doesn't always pay to be first to market.