Chicken or egg?
Cracking print ad for Steggles chickens by M&C Saatchi in Sydney.
Short yet very sweet copy by Tom McFarlane.
Click pic for a better look or read copy here:
This is the only time a Steggles chicken is kept in a confined space.
We have no cages, just big barns.
posted by Stan Lee at 1:41 am
6 Comments:
Hi Stan,
Can I contact you via email? I have a quick question I’d like to ask you. You can reach me at ctaaca@gmail.com.
Thanks!
Carrie Taaca
Higher Level Group / The Leadership & Influence Blog
I feel really bummed out when I see this, because back in the day (c1998) I had a similar idea in my book. It was for a brand of free-range eggs. My lines were:
- FP print ad, pic of chicken: "This is the only time you'll see one of our hens in a space this big."
- FP print ad, yellow background: "We use dye in our ads, not our eggs."
- Supermarket trolley ad: "This trolley is the only cage our eggs are laid in."
Didn't help me get a copywriting gig.
Feeling your pain Mel.
HI Stan, Just returned to India from Melbourne.
Working on a book on slogans.
I would appreciate if you could visit my blog Thanks
( this is on catch lines and tag lines...) Thanks for leaving some comments too... Cheers. Ravi
http://slogansmith.blogspot.com/
Well...it may be a great ad. But it's still not a humane arrangement for the chickens. There's a big difference between "free range" and "cage free" as the Australian philosopher Peter Singer details in his book The Way We Eat. Those big barns are most probably filled to overflowing with chickens who probably never get to go outside. It may be marginally better than keeping them in cages. But, as Singer suggests, if this is the best we can do, maybe we shouldn't be doing it.
Sorry to hijack your comments. Love your blog.
Point well made Ken. You are of course forgiven for your comment hijack.
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