Make mine a Magnum

Never in my wildest dreams would I get the budget to commission three one minute ads with Rachel Bilson in front of the camera and Karl bloody Lagerfeld behind it.

Never ever.

So congrats to the people who pulled off that coup.

No idea if the ads are any good.

Nor if they'll make me wanna go and buy a Magnum.

But the combination of Bilson and Lagerfeld is sure to have some effect on Magnum sales.