Art Director & Copywriter
Is the art director & copywriter team dead?
Maybe. Maybe not.
In my experience the best ideas evolve out of collaboration.
Interesting to hear the opinions of others though.
The weird and wonderful world of brands and communication
6 Comments:
i love your blog! :)
greetings from graz (austria)
Thanx for your love and support.
I'd suggest their days are numbered, at least as they used to work. How many communications channels need 'art' nowadays? Long copy is getting rare. Both roles will need to adapt and collaborate with people they've never worked with before.
really nice suggestions i like this video really grate sharing.
I see more and more Art Directors being used as storyboard artists/ designers to avoid paying the production department. While the writers go to lunch to do the creative.
Very insightful comment Anon. Be nice to know where you see this happening?
Post a Comment
<< Home