Thursday, March 10, 2011

Not so smart

There's been a bit of chatter in the blogosphere lately about the Jennifer Aniston video for Smart Water.

What I want to know is why?

It's really not that clever. Or funny.

In fact by sending up viral/meme cliches it becomes a cliche itself.

Love to hear what you think. If you've seen it that is.


Anonymous Anonymous said...

Agree not smart or funny, but its working so I guess not a bad idea

8:11 AM  
Anonymous Zac Martin said...

Despite what everyone thinks, I got a chuckle and didn't mind it.

And I know that smartwater exists now.

7:32 PM  
Blogger Stan Lee said...

They called it a sex tape.
it isn't.
It's borrowed interest.
And cheap innuendo.
Not the sort of stuff I'd want to associate a smart brand with.
But hey, what would I know?

10:08 PM  
Anonymous Kevin said...

By referencing it in your blog you proved its value. Regardless of whether it deserves it a lot of people are talking about it.

10:51 AM  
Blogger Saturday Lennox said...

Candid Jen Aniston in a studio with memes. This should have been /more/ transparent and self-referential. I was waiting for Jennifer to refer to the fact that the CGI babies weren't visible to her. Mention that she wasn't sure who the double rainbow guy was and then have a member of the crew or the "internet boys" jump in with some sympathy.

The writers aren't completely invested in showing self-awareness and come off as looking awkward.
Openly stating that self-awareness could have even been part of the hook. Or would that be too far?

7:13 PM  
Anonymous famous entrepreneurs said...

Despite what everyone thinks, I got a chuckle and didn't mind it.

7:03 PM  

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