Mobile's on the move
I'm currently working on a project aimed at people under the age of 25.
As part of our creative recommendations we have put a big focus on mobile.
It's an obvious thing to do I know. But so few brands do mobile well.
Today I came across some stats that reinforce our approach.
I thought I'd share them with you:
40% of tweets are made from a mobile.
That's up 20% from last year.
And people accessing social networks from their phone is predicted to increase by 20% year on year till 2015.
So if you're not thinking mobile perhaps it's time to ask yourself why.