Wednesday, March 16, 2011

Mobile's on the move

I'm currently working on a project aimed at people under the age of 25.

As part of our creative recommendations we have put a big focus on mobile.

It's an obvious thing to do I know. But so few brands do mobile well.

Today I came across some stats that reinforce our approach.

I thought I'd share them with you:

40% of tweets are made from a mobile.

That's up 20% from last year.

And people accessing social networks from their phone is predicted to increase by 20% year on year till 2015.

So if you're not thinking mobile perhaps it's time to ask yourself why.